{"id":2342,"date":"2021-05-07T11:16:18","date_gmt":"2021-05-07T09:16:18","guid":{"rendered":"https:\/\/old.ty-win.fr\/?p=2342"},"modified":"2022-08-03T15:37:37","modified_gmt":"2022-08-03T13:37:37","slug":"la-solution-digitale-au-service-dune-chaine-touristique-reinventee","status":"publish","type":"post","link":"https:\/\/old.ty-win.fr\/index.php\/2021\/05\/07\/la-solution-digitale-au-service-dune-chaine-touristique-reinventee\/","title":{"rendered":"La solution digitale au service d&rsquo;une cha\u00eene touristique r\u00e9invent\u00e9e"},"content":{"rendered":"\n<p><em>La course \u00e0 la digitalisation ne date pas d\u2019aujourd\u2019hui mais la crise de la Covid-19 en a propuls\u00e9 les effets. Dans le monde du voyage, ce coup d\u2019acc\u00e9l\u00e9rateur secoue les professionnels du secteur qui cherchent aujourd\u2019hui de <strong>nouvelles plateformes<\/strong> pour commercialiser la Destination France.<\/em><\/p>\n\n\n\n<h2 class=\"has-colibri-color-1-color has-text-color\"><strong>Ty-Win : la plateforme made in France avec des valeurs et une \u00e9thique<\/strong><\/h2>\n\n\n\n<p>Dans l\u2019univers du voyage, la Covid-19 a r\u00e9volu l\u2019\u00e9poque de la simple relation client-fournisseurs entre un h\u00f4telier et une agence r\u00e9ceptive ou une chambre d\u2019h\u00f4tes et un office de tourisme. Exit les mod\u00e8les qui privil\u00e9giaient l\u2019affaiblissement de l\u2019autre pour faire valoir son travail et qui conduisaient finalement \u00e0 travailler les uns contre les autres.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Aujourd\u2019hui, plus que jamais, pour, il importe de se montrer davantage solidaires et unis.<\/p>\n\n\n\n<p>\u00ab Tous les maillons de la cha\u00eene touristique doivent imp\u00e9rativement \u00eatre respect\u00e9s si nous voulons contrer les puissances \u00e9trang\u00e8res qui disposent d\u2019une importante force marketing sur le march\u00e9 de la r\u00e9servation en ligne \u00bb explique Jean-Vincent Petit, \u00e0 l\u2019origine de la plateforme Ty-Win et dirigeant de l\u2019agence r\u00e9ceptive Funbreizh. Il en va de la survie de nos m\u00e9tiers, toutes professions confondues. Pour y parvenir, la cha\u00eene touristique fran\u00e7aise doit respecter tous les maillons qui la composent, \u00e0 commencer par le r\u00e9seau de distribution. \u00bb<\/p>\n\n\n\n<p>Ty-Win est une solution digitale qui s\u2019appuie sur ce constat. Avec une gratuit\u00e9 pour les distributeurs, des commissions ajust\u00e9es au travail de chacun et appliqu\u00e9e par tous, ce mod\u00e8le respecte tous les maillons de la cha\u00eene touristique pour la rendre plus solide et \u00e9viter qu\u2019elle ne se rompe.<\/p>\n\n\n\n<p>C\u2019est la base de ce concept qui permet aujourd\u2019hui de commercialiser simplement et en toute transparence plus de 400 offres packag\u00e9es pour la Destination France sur n\u2019importe quel site internet.<\/p>\n\n\n\n<h2 class=\"has-colibri-color-1-color has-text-color\"><strong>Ty-Win : Une solution qui rassemble toutes les collaborations possibles<\/strong><\/h2>\n\n\n\n<p>La solution se veut avant tout au service du rayonnement de la destination France.<\/p>\n\n\n\n<p>\u00ab La technologie Ty-Win offre de r\u00e9elles perspectives pour la reprise du tourisme en France \u00bb explique \u00e9galement Jean-Vincent Petit. \u00ab Pour les agences de voyages, les Tour-Op\u00e9rateurs et les h\u00f4teliers, il s\u2019agit de pouvoir vendre plus, gr\u00e2ce \u00e0 un outil simple et intuitif pour les distributeurs \u00bb<\/p>\n\n\n\n<p>Mais l\u2019objectif est aussi de cr\u00e9er de nouvelles passerelles entre les acteurs priv\u00e9s et publics du secteur. Agences r\u00e9ceptives, agences de voyages, Comit\u00e9s d\u00e9partementaux du tourisme (CDT), Comit\u00e9s r\u00e9gionaux du tourisme (CRT), Offices de tourisme (OT) peuvent d\u00e9sormais travailler plus facilement de concert\u2026 Quand les uns se chargent de la promotion du territoire, les autres s\u2019occupent de cr\u00e9er des offres, de les commercialiser.<\/p>\n\n\n\n<p>Pour Jean-Vincent Petit, \u00ab c\u2019est un signal fort de proposer aux institutionnels de travailler main dans la main avec les acteurs priv\u00e9s pour \u00e9viter la distorsion de concurrence. Dans cette d\u00e9marche, tout le monde est gagnant, la visibilit\u00e9 des uns rejaillit sur les autres. \u00bb Quant aux autres plateformes \u00e0 venir, nourries par des initiatives similaires, il est important de r\u00e9fl\u00e9chir d\u00e8s \u00e0 pr\u00e9sent aux moyens de s\u2019interfacer ensemble. \u00ab Nous d\u00e9fendons un syst\u00e8me de commercialisation qui veille \u00e0 ce que la menace ne soit pas entre nous mais bien ensemble, contre les autres et nous sommes convaincus de sa n\u00e9cessit\u00e9 pour les ann\u00e9es \u00e0 venir \u00bb, conclut-il.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La course \u00e0 la digitalisation ne date pas d\u2019aujourd\u2019hui mais la crise de la Covid-19 en a propuls\u00e9 les effets. Dans le monde du voyage, ce coup d\u2019acc\u00e9l\u00e9rateur secoue les professionnels du secteur qui cherchent aujourd\u2019hui de nouvelles plateformes pour commercialiser la Destination France. Ty-Win : la plateforme made in France avec des valeurs et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,4,6,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La solution digitale au service d&#039;une cha\u00eene touristique r\u00e9invent\u00e9e - Ty-Win<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.ty-win.fr\/index.php\/2021\/05\/07\/la-solution-digitale-au-service-dune-chaine-touristique-reinventee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La solution digitale au service d&#039;une cha\u00eene touristique r\u00e9invent\u00e9e - Ty-Win\" \/>\n<meta property=\"og:description\" content=\"La course \u00e0 la digitalisation ne date pas d\u2019aujourd\u2019hui mais la crise de la Covid-19 en a propuls\u00e9 les effets. 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